Symspire
A well-established local security company, Symspire needed a new website to further drive user engagement and secure sales. I designed their new site as well as managed the project from start to finish.
Growth Points
- Worked directly with the client to strategize, revise, and produce a website they loved
- Created my own customizable design system in Figma, designed to function effectively for bespoke websites
Research & Sitemap
After strategizing with the client, I analyzed other websites to identity and compare common practices across the industry. Based on my research, I could see that their current site lacked important content such as service highlights and clear CTAs. It also didn’t adhere to their existing band guidelines and had a disorganized sitemap.
With this in mind, I created a new sitemap and blocked out content for each page, aiming to improve the user experience.
The Prototype
The new design needed to maintain brand equity, modernize and update the aesthetic of the site, and simplify the user flow.
With this direction in mind, I prototyped the website in Figma, using both a modified design system and custom components. Using the hi-fi prototype, a developer built the site on Webflow.
The Final product
The final website featured several unique pages, including a photo tour page, showcasing the company’s provided services with interactive hover buttons that open to reveal the relevant information.
Surveyed after the website launch, the client expressed high satisfaction in both the project process and the final result.